About 561% Increase In organic Clicks And 143% Boost in Sales for Brand New Website
London Catering Supplies Ltd is a leading food wholesaler in London, UK. They offer a varied range of high quality food, beverages and all kinds of food disposable and cleaning materials to restaurants, coffee shops, hotels and food catering companies.
Challenges
- It was a brand new website so it was difficult to increase organic traffic and sales within short duration of time.
- The main goal was to improve organic website visibility, user experience and organic visitors within 4-6 months time.
- To prepare an actionable SEO strategy to target both B2B and B2C customers.
- Competition research and identifying the right keywords to target right users.
- Since it was a fresh website, no basic SEO items were optimized on the site.
- SEO friendly content was missing on almost all pages so we had to prepare a detailed content strategy for the website.
- No back links were created for the website domain in the past.
- The blog was not setup on the site during website development which is a crucial part of SEO.
- Website was not setup on https and we all know that HTTPS is a ranking signal now for Google.
- No conversion tracking tools were added on the site.
Our Solution
- First of all we conducted a thorough audit on the site to uncover the top issues like security, canonical, poor website speed, JavaScript test, w3c validation errors, etc.
- By using some of the best SEO tools like SEMRUSH and Ahrefs, our professional SEO experts did the fantastic job on developing side-wide keyword strategy and link building strategy.
- Website is built on Magento 2 platform so our Magento 2 developers solved all the technical issues seamlessly in the very first month.
- We optimized onpage SEO like meta data, proper usage of H1 to H6 Tags, setup robots.txt, sitemap.xml, image alt/title tags optimization, internal linking etc.
- Through Google tag manager, we setup Google analytics, ecommerce tracking, phone conversion tracking, email conversion tracking and such as other essential tracking that can help us make crucial decision in business and SEO optimization.
- Our Professional SEO experts worked on creating high quality backlinks around the top keywords that are less transactional and more commercial.
- Our content writing team and seo professionals worked together to uncover user intent and organizing the content that really helped us.
- Our content writing team and seo professionals worked together to uncover user intent and organizing the content that really helped us.
- Search engines love fresh and user friendly content so we setup a blog and maintained the balance effectively between quality and frequency.
- In addition, we used skyscraper techniques to identify the most useful topics for our customer
- We kept adding new business keywords on our list and optimized them on a monthly basis to increase website visibility, traffic and sales. That really worked well
Results
561% Improvement in Organic website clicks
540% Boost in Website Visibility (Impressions)
Achieved Top Business Profitable Keywords like disposable food containers,
266% Hike in Organic Website Users
301% Increase in New Organic Users
143% Boost in Overall Sales