Google’s on a roller coaster, one which is not likely to stop anytime soon. When it comes to sheer unadulterated user experience, Google is a very strict taskmaster; perhaps the most stringent of them all. This is because its sole purpose is to serve people with accurate information by hook or by crook. This is why it keeps on updating its algorithms and reviewing techniques so that digital enthusiasts get nothing but the best.
However, just like everything else, there’s a flipside to it – a penalty. This occurs when you give Google a reason to check up on you i.e. by following a wrong practice in any shape or form. Here’s what you need to do to make sure that your website doesn’t get penalized by Google:
Using the ‘right’ kind of keywords the ‘wrong’ way leads to negative results. A very high keyword density indicates poorly written content, which should strictly be avoided. Simply use content in a concise and relevant manner with a keyword density of 1-3% max. Even the best SEO Company will vouch for this!
Your website’s XML sitemap is used by Google to crawl and identify with your website hierarchy and structure. Make sure it is always updated and in an ‘available’ state.
Anything in a hidden format is labelled as suspicious by Google and there are good reasons why! Always ensure that all your website links have some value and stay visible to everyone 24×7.
Say it again please? Using ‘Hrfelang’, you can tell Google that you’ve integrated duplicate content for valid reasons i.e. if you’re opting for varied localities or languages.
Downtime is often considered as the Achilles heel when it comes to a website. Do whatever you can to make sure that your website never times out, be it picking a robust server or solving problems with the code instantly.
Don’t overuse meta keywords in a bid to rank better; 4-5 are good enough. If you’re taking professional SEO services, make sure that the agency is complying with this facet as Google takes keywords very seriously.
Slow websites drive customers away, as simple as that. One of the top priorities when it comes to user experience, give ‘website speed’ the attention it deserves, by doing away with heavy images and videos.
Content is the king; we’ve all been there, haven’t we? Spun or duplicate content directly puts you in a digital jail, one there’s no coming back from. Hence, always use content that is relevant to the customers, unique in its entirety and articulate as well. Even if the pages are somewhat similar, don’t be afraid of doing the dirty work.
Identify the right practices and follow them judiciously even if other techniques might look lucrative on the eyes. Try and manipulate SERPs at your peril. There’s no escaping penalization if you do so and it might cause irreparable damage to your website.
Its common sense to work that much harder if your website is new. However, the key is not to overdo. Don’t bring up artificial links just so you can rank faster. Its not a race; but a marathon.
Leave your ‘innocent’ tablets home if you’re serious about your website. Always do your due diligence when it comes to research before partnering up with someone. If your website contains links which are dubious or unethical, you will have to face the music too. Make it a rule to incorporate links from trustworthy sources only.
Learn to realize that over optimization will not bring you any good. Google would recognize that you’ve gone a tad too far when it comes to SEO. Hence, working in moderation is the clever way to tread forward.
Link building is essential in every sense. However, don’t go overboard with it. Don’t keep links that aren’t relevant to your brand or your customers. Keep it natural and easy! Link swapping for SEO pleasure is too common an activity these days, for it to go unnoticed.
Whenever you witness errors like 404, 301, 302 or 500, fix them in the blink of an eye if you want to safeguard your website and those precious visitors. Either remove those links entirely or redirect to links that are working so that the customer experience is never hampered. As claimed before, this is all that Google wants at the end of the day.
Note – This is not your doing! However, it is something that needs your undivided attention. This is one of the most common techniques used by unethical competitors to shove your website down the rankings or getting it penalized completely – by incorporating a campaign revolving around malicious backlinks. Hence, keep your eyes and ears open at all times.
Slowly but surely, everyone is being consumed by the smartphone wave. Hence, your website should be responsive in its entirety i.e. it should appear in an optimized manner on every possible compatible device out there. Might not seem as much, but it is one of the most crucial ranking factors on the web.
Advertising is not bad! However, no one wants to see flashy ads in every nook and corner on your website. This not only drives customers away but puts your webpage in bad light as well in the eyes of Google.
Beware of agencies and marketing professionals who are falsely claiming to get your brand/website on the top of the rankings within a matter of a few days. The only means to get there is by putting in an arduous shift day in day out for months.
Just follow the mentioned areas and lessen the scope of your website being penalized. Is your website already penalized by Google? Contact our expert team today for free consultation.